Building Brand Nations with Social Media. Principle #1.
Sharing is good. That’s it. I’ve tipped my hand. Sharing is good. It’s the basic principle of social media. And it’s a powerful one. It’s the best way to think about the daunting topic of social...
View ArticleBuilding Brand Nations with Social Media. Principle #2.
“When I saw this, I thought of you.” I try to use this phrase as a guide when I’m creating social media posts. If I can honestly preface my post with this phrase, I feel I just might have created a...
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Building Brands and Brand Nations. What’s your first sentence?
Has there ever been a book you couldn’t put down? It’s a great transformative moment when a story captures our imagination so much so that we willingly allow ourselves to be taken on a grand, new...
View ArticleBuilding Brands and Brand Nations. Demystifying SEO, Part 1.
At first glance, the mysteries of Search Engine Optimization (SEO) seem insurmountable—so much so that it’s proven a gold mine for those who choose to call themselves social media consultants. But...
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Google is constantly refining its’ search algorithms to help users find valuable content. Along with Google, the popular WordPress web site architecture and SEO plug-ins are helping search engines...
View ArticleBuilding Brand Nations with Social Media. Principle #3
Make your blog social. Sharing, conversation and creating community. That’s what meaningful Social Media is about. When you provide fresh content, invite commentary and create conversation, your blog...
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Building Brands and Brand Nations: Catching on.
True. It’s a little hard to feel sorry for the freakishly beautiful. It brings to mind the 30 Rock episode when Jon Hamm—Liz Lemon’s (Tina Fey) boyfriend—doesn’t understand that the average looking...
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Building Brands and Brand Nations. Being a part of something.
Does your brand feel like it’s something your customers want to become a part of? Does your brand mean something to them? Does your brand stand for something they can believe in? Thousands of Green Bay...
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Ideas That Inspire: Paul Rand on Singular Solutions.
Paul Rand’s essay on “The Politics of Design”. In this excerpt, Rand explains why presenting many solutions to a problem leads to waste and confusion. Graphic designer Paul Rand created classic logos...
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A Film Review: Headless
A Film Review by Jay F. Miller. “You guys are pretty religious, huh?” Headless is a terror-suspense thriller by writer/director Toby Lawrence. Not a splatter opera. Instead, a good-looking...
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